When back to India, I joined Jacques Dessange, a French salon as hairstylist. Dessange is a brand of super luxury and excellence with presence in over 30 countries worldwide. I found that most of the in-house beauty and makeup treatments were developed by Dessange Paris. I realized that to grow in this business, besides gaining expertise in services, one must need to develop equal expertise in products formulation and chemistry behind it.

I shared my views with my husband and my desire to set up a manufacturing unit for salon consumables. We did a thorough market research both qualitative and quantitative. The aim was to understand the essential requirement of salon owners.

We visited many big and small salons and beauty shops countrywide. We could realize that how much they lack in education and how much these big companies are taking advantage of it. In India, there was a huge price deviation between high end salon consumable products and lower end products. Lower end products were not performance driven and high end products were unaffordable to most. It was a kind of monopolistic market situation by only a few. We found it as an opportunity.

We decided to work on our research to develop high end salon consumable products at an affordable pricing. We also decided to educate our end consumers i.e. salon stylists and owners about the right chemistry and science behind it so that they be able to use the products wisely.

We developed our brand with an aim to create products which are globally competitive in terms of performance in utmost true and transparent manner, keeping it affordable so that salons can improve their performance delivery and profitability.

Now, we decided to extend the scope of our market segment from B2B to B2C as well. With salon at home and DIY approach is growing every day, this could be the right time to enter in direct to customer segment.

We look forward to interact with you to make our journey more meaningful and valuable.